Enhancing Video Distribution through the New Edge of the Internet

By: Laurie Samper, Technical Writer, iMiller Public Relations

A recent TechZone360 article, “Network Shifts to Support Video Distribution”, examines trends within network connectivity and how the Internet is accessed through the lens of industry-leading data center company, EdgeConneX®.  In this blog series, we will further explore the details involved in network evolution, surveying topics such as global network connectivity, non-linear viewership, and mobile data traffic.  In order to begin our journey and gain a deeper understanding of current trends in the Internet community, it’s important to first understand the role of Edge Data Centers® within this evolving landscape.

For years, traditional carriers have focused their resources on major markets and big cities across the nation, disregarding the need as well as opportunities that arise from bringing content closer to users within underserved, or tier 2 markets.  One of the single-most pressing drivers of upgrading networks and establishing tier 2 connections is video distribution.  EdgeConneX can attest to video’s exponential market growth.  When the company established its first Edge Data Center in June 2013, eight peering points were all that existed for video across the country.  Today, EdgeConneX has opened 22 additional facilities throughout the U.S., increasing the number of peering points to 31 in just two short years.

So what is the “edge” exactly?  The edge is an extension of network reach into local, underserved markets, bringing the content and the eyeballs together in the same location.  By establishing new peering points within local markets, content is brought closer to end-users, enabling the cost-effective, high-quality and efficient delivery of cable network DVRs, 4K Ultra HD streaming, gaming, video integration into social networks and more, alongside enterprise video needs.  By creating a new Edge of the Internet, EdgeConneX’s Edge Data Centers allow customers to multiply the amount of offloaded traffic in a matter of months.

Keeping up with growing network demands is what EdgeConneX does best as it continues to extend its reach into more locations, including plans to expand internationally.  Content is king and EdgeConneX is enabling customers to take advantage of evolving technology and trends such as video distribution through enhanced delivery of digital content to any device, anywhere, anytime.

To learn more, visit www.edgeconnex.com and stay tuned for the next blogs in our series.

The Cloud Ecosystem is LIVE! at ITW’15

dlrForecast highlights for Cisco workload predictions indicate that by 2018, cloud data centers will be processing more than 78 percent of workloads.  The latest Cloud Computing research gathered by IDG indicates that 69 percent of organizations are utilizing the cloud to run their infrastructure or applications.  Gartner included Cloud computing as being named the first of its 2015 top 10 strategic technology trends.

Cloud has caused the industry to shift – creating a wave of change that has a direct impact on corporate IT departments across every supporting industry player globally.  As IT leaders continue to adopt the Cloud across their organizations, however, they must first ask themselves these key questions: What kind of impact does cloud have on the business cycle? and What are certain major cloud projects the industry is focusing on this year?

Experts from the cloud ecosystem, including Digital Realty, VMware, Level 3 Communications, EdgeConneX, euNetworks and Telstra, will provide expert answers to these questions and more and offer in-depth insights into the distribution and implementation of cloud computing within several hybrid environments as they come together at The Cloud Ecosystem LIVE! roundtable during International Telecoms Week (ITW) 2015 in Chicago, IL.  The discussion will be led by John Sarkis, GM, Colocation and Connectivity, Digital Realty and will take place Tuesday, May 12 in the Swissôtel, Alpine 2 at 4:00PM.  Attendees will also enjoy cocktails and light appetizers before, during and after the panel discussion.

Digital Realty is a premier provider of premium data centers and a Prime Sponsor of ITW 2015, with over 130 globally connected data centers across four continents and secure access to over 50 cloud service providers as well as 1,000 network service providers.  Designed to connect with customer cloud deployments and owned data centers, Digital Realty’s global connectivity solutions deliver the Right Workload, to the Right Place and at the Right ValueTM.  Digital Realty’s data centers in major markets are connected via Digital MetroConnectTM to enable the optimal mix of latency, location and value.  The company also features several OPEN-IX®-certified US locations and non-profit peering exchanges across the US and Europe.

International Telecoms Week (ITW) is the annual meeting point for the global wholesale telecommunications community, including Tier 1, Tier 2 and Tier 3 carriers, mobile / wireless operators, ISPs, VoIP providers and technology partners from the voice, data, satellite, sub-sea and fixed-line markets.  Over 6,000 delegates are expected to attend this year’s conference, taking place May 10-13, 2015 at the Hyatt Regency and Swissôtel in Chicago, IL.

To register for The Cloud Ecosystem LIVE! roundtable, please click here.

To request a customer meeting with the Digital Realty team during ITW 2015, click here.

EdgeConneX to Sponsor and Speak at the Peer 2.0 Educational Conference in Palo Alto, CA

Clint Heiden to Discuss the Past, Present and Future of the Open Internet Exchange Movement

Herndon, VA – July 22, 2014 – EdgeConneX®, specializing in hosting content at the edge of the network, announces today that its Chief Commercial Officer, Clint Heiden, will present at the Peer 2.0 event, an open educational conference for next-generation interconnection.  The inaugural event is taking place August 4-5 in the theatre of the Oshman Family JCC in Palo Alto, CA.  Peer 2.0 converges many of the Internet’s largest users and enablers to provide an inside view into what makes the Internet work, including: transit, peering, connectivity, route servers, evolution of the interconnection landscape, and more. 

Mr. Heiden, alongside fellow panelists Vinay Nagpal, Director of Carrier Relations at DuPont Fabros Technologies, and Derek Garnier, CEO of Layer42 Networks, will discuss the “Open-IX Initiative: Past, Present, Future”.  The session takes place Tuesday, August 5 from 2:00 PM – 2:30 PM and will explore the watershed event that is Open-IX (OIX), and its impact on the US Internet peering ecosystem.

During the panel, Mr. Heiden will share his insights on the disruptive initiative aimed at opening up the Internet Exchange Point (IXP) architecture in the US, highlighting key association milestones, community and market response, and future predictions.  He will also discuss benefits of the recent OIX-2 certification granted to the EdgeConneX Edge Data Center® in Houston, TX.

“The Open-IX initiative has significantly improved the peering landscape in the US and it will continue to play an instrumental and defining role in next-generation interconnection activity,” remarks Clint Heiden, Chief Commercial Officer at EdgeConneX.  “As one of the first providers to adopt Open-IX technical and operational standards in the design of our Edge Data Centers, EdgeConneX intends to have all facilities submitted for certification as part of our aggressive roll-out across the US.”

To schedule a meeting with the EdgeConneX team at the Peer 2.0 event, email edgeconnex@imillerpr.com.

To learn more about the Peer 2.0 event, visit www.peer2.org.

For more information about EdgeConnex please visit their profile in the Data Center Discovery global directory of data center solution providers

For more information about how your company can get listed in the Data Center Discovery global directory of data center solution providers please email becca@datacenterdiscovery.com

For more information about how Data Center Discovery can spread the news about your data center event please email becca@datacenterdiscovery.com

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About EdgeConneX 

Headquartered in Virginia and operating a national infrastructure with a best-in-class Field Operations team, EdgeConneX provides Space, Power & Connectivity solutions for content, network, colocation, CDNs and service providers, as well as wireless carriers, telecommunications companies, and commercial property owners.  EdgeConneX infrastructure solutions create a new edge for traditional networks offering superior performance and economics.  Our purpose-built Meet You Points® optimize delivery of data at network-critical locations closest to the end user. For more information, please visit edgeconnex.com.


About Peer 2.0

Peer 2.0 Foundation is a non-profit organization hosting Open Educational Conferences for Next-Generation Interconnection organically developed by thought-leaders to bring education to the next generation of network engineers, Internet architects and business leaders. Programs are organized to provide insights into the evolution of the role of network engineering, peering coordination, and emerging supportive automated systems. The overall goal of Peer 2.0 is to provide an educational experience open to all of those across the community who want to learn and help grow the community of direct connections at the core of the Internet. For more information, visit www.peer2.org or email pr@peer2.org.




iMiller Public Relations for EdgeConneX



EdgeConneX: Taking the Load off of Internet Infrastructure

The demand for Over-the-Top (OTT) content is currently soaring.  While this is a major victory for content providers and Content Delivery Networks (CDNs), it’s proving to be a nightmare for network operators struggling to keep up with bandwidth constraints over the physical layer of the current network infrastructure.

As EdgeConneX pointed out in its newest white paper, which asks whether video will ultimately kill the Internet, content is the driving force of digital communication.  However, the Web was not designed to transfer such massive packets of data across such long distances.  We are still largely relying on the same infrastructure that was developed when the Web was first created in the mid 1990’s.  This architecture was meant to transfer small packets of data—not large pieces of content.

Unfortunately, content delivery has changed little since the Web was first commercialized in 1991, when the Acceptable Use Policy was modified to allow for business use.  While small steps have since been made to allow greater flexibility when routing traffic, the core approach is the same. Yet the demand for OTT content is growing, and as a result providers are forced to access information from major hubs, which leads to end-user frustration, high costs and latency.

EdgeConneX is changing this approach by providing purpose-built, edge of network hosting solutions that are revolutionizing the way content is stored and accessed on the Web.  By offering distributed colocation closest to key broadband provider aggregation points, EdgeConneX ensures the lowest latency data delivery as well as an improved quality of service.  It’s a strategic solution that is helping clear the pathways of the Internet without having to completely overhaul the underlying infrastructure, but redesigning its functionality to accommodate new architecture that fulfills big bandwidth demand.

For more information EdgeConneX, click here.

To view the EdgeConneX profile on Data Center Discovery please click here.